Founded by mother-daughter duo Colleen and Suzanne Davis, Foal is a Grey Lynn family business.

Foal’s founding ethos is on comfortable, heirloom-quality clothing that children will enjoy playing in, and parents will covet. These are clothes to be bought once - worn forever.

The label’s hand-crafted, small-run approach spins an ethical yarn, using deadstock (textile mill overruns), organic cotton and cotton-alternative bamboo, plus ethical T-shirt suppliers.

“I like things that are playful; I like things that are happy; I like things that will make the client smile.” - Paul Rand